About me

Hello and welcome to my little corner of the Internet!

My name is Hanna and I’m a twenty-something year old who always has a project going. Ever since I was little, I’ve loved baking, and while growing up my passion for cooking developed as well. Back in 2016 as a 15 year old, I started my blog and Instagram account (@the_veggienator) as a project and a way to share so called “healthy” sweet tooth satisfying recipes. At the start my blog, I still had a very unhealthy relationship to food after beating anorexia. However, from there did not only my photography and skills in the kitchen develop, but also my “food is fuel and supposed to be enjoyed” kind of mind set. Nowadays, my favourite motto is “straight to the biceps” when it comes to food, and I couldn’t be happier. I ran the blog for three years with a whole hearted focus on baked treats, mostly made with more wholesome ingredients, until I got burned out the summer of 2019.

More than a year later, in March 2021, after a year of the pandemic, I got my spark back and started photographing and sharing my creations and experiments in the kitchen again. This time without any “musts” or restrictions about having to stay within my baking and “healthy food” niche. My approach was more balanced in all ways possible! My goal with my platforms is to share vibrant, delicious, and mostly plant based food. I want to create recipes for everyone to enjoy, regardless if you’re a regular person, fully plant based, want something on the more “wholesome” side or like your butter and flour. With that said welcome and I hope you find something to your liking!

Okay, since you’re here, I’ll also tell a little bit more about myself. Since the autumn of 2020, I’m studying biotechnological engineering. My first year has consisted of a lot of lectures via Zoom, but during our novice weeks in September I’ve met people I hope to stay friends with for a very long time. I have five years in front of me (well, four when writing this), and I’m not quite sure what direction for my master I’ll choose in the end. However, I’ve always dreamed of working within the food industry as a product developer for some new-thinking company, perhaps producing some new sustainable protein source or whatnot. Only time can tell!

Other hobbies I have is power lifting. You know, the squat, bench press, and deadlift. Perhaps sounds monotonous, but for me nothing beats lifting a really heavy weight and feeling like a total badass. I’ve always been into strength training, but recently gotten the opportunity to actually focus on power lifting as a sport, which I’ve been interested in since I was 14 years old. I’ve also played other sports, like basketball for 10 years, rugby for 1 year (taking a national bronze medal in 7s), and I’ve ran a half marathon and multiple obstacle races. Basically, I love a challenge and have high ambitions with whatever I do.

Hopefully, you now know a little bit more about me. If you have any questions, feel free to send me a message and I’ll make sure to respond as quickly as I can.

Me on a hike

Have put on more muscle mass since this picture in 2019 😉


  1. 2018-08-19 / 23:56

    I love it when people come together and share opinions, great blog, keep it up.

  2. Atul Garg
    2019-09-19 / 07:06

    Hello Hanna, Great name of your co and a great idea. We in Mumbai, India keep looking for veggie eateries which have a great attraction. My daughter Aarushi Garg too has a great passion in patisserie and is going to start a venture… Good Luck to you for your endeavors.

  3. Maria Nissen
    2021-05-16 / 18:56

    I discovered your IG account somewhere in the middle of it, but did a look t of scrolling, so I felt like I was there from the beginning! 😀. I believe I was searching for Swedish, plant based, as Im both of those, along with a photographer, that’s how I found you! I recognized your talent immediately and was so impressed with your recipes and your drive, and also sympathetic to your burnout. It can happen when you are creative and passionate. Im glad you’re back on your terms, and look forward to see what you share! Lycka till från Arizona 🏜🌵☀️

    • Hanna
      2021-05-18 / 09:17

      Maria, your comments always make my day and meanso much to me! <3 So happy to have you always supporting me!

Let me know what you think!

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